Automotive OEM

The current day automobiles demand computing power and electronic features

Over time, vehicles have become dramatically more complex due to technological advances and consumer requirements. Mechanical systems accounted for most of this complexity for much of the car’s history, but electrical and electronic systems have steadily increased in sophistication.

Today, almost all the vehicle is enabled by electronic components and with its underlying electrical and electronic architecture. Engine management, braking, steering, infotainment, and other comfort and convenience features rely on the electrical and electronic systems. Embedded software has also come to play a dominant role in vehicle functionality. Modern cars contain millions of lines of code that make up applications for everything from the most advanced infotainment and passive safety features to the automatic door locks.

Key advantages of OEM

OEMs improves the ownership experience with routine software updates to improve system performance and fix latent issues
Create compatibility with the growing software and hardware complexity
Maintain a single source of truth (SSOT)
Ensure seamless software integration across all the phases of the ALM process
Track and handle complete product lifecycle management applications
Visual and cognitive representation of the process flow

Automotive Retail

As vehicle features continue to evolve and grow in sophistication, the traditional automotive retail model is undergoing a rapid transformation that is more decentralized and digital. The automotive retail industry must adopt a retail approach to improving the customer experience.

There is arguably no industry that has been more disrupted in the last decade than automotive. Electric cars, automotive driving, emissions control, shared economy, digital-only auto sellers, changing consumer needs and demands — are just some of the disruptions the industry has had to respond to in the last few years. With the now “New Normal” the industry is going to see more changes in the customer engagement and buying behavior.

Having said that, it is believed that automotive industry is undergoing massive digital transformation as by 2030, cars will be more connected, autonomous, shared, and electric.


Innovation & Technology

Innovation and right technology is always been the two pillars for all MicroGenesis projects.


Reducing the change implementation cycle is a key competitive advantage for companies operating in a very contentious market. MicroGenesis helps automotive manufacturers and their suppliers in shortening the development cycles

Embedded Development

The use of embedded systems in the fields of Automotive, Healthcare, Manufacturing is bringing about a ocean of changes

Our offerings make us unique


We offer our clients application lifecycle management services in the form of ALM solutions

License Procurement

Along with the license, we offer certain value-added services that assist our clients to embrace the ALM platform

Installation, Upgradation & Migration

We assist in managing the complex deployment of certain applications based on the available infrastructure and recommended topologies

Our ALM Technology Partners

Why MicroGenesis?

  • Experience across diverse domains such as aerospace, defence, automobile, manufacturing, medical and IT.
  • Hands-on experience in working with multiple ALM competency partners
  • Strong client base across geographies
  • Training and complete handholding throughout the implementation process
  • 2 levels of technical support (MicroGenesis & OEM)